THINK: The Four Ideas That Matter In Digital Media This Week
|09/27/2016||Posted by BusinessMediaguide.Com under General World News||
Your 60-second read for September 6: Rogue One is coming; billboards are hot; the power of podcasts; and more. This is what matters this week in digital media.
1/Billboards are the new black.
I say this in jest of course, as out-of-home (OOH) advertising is a growing $7.3 billion business, and has been around since the 1800s. Just because digital is soon to be king of the hill (eMarketer: digital will blow past TV spending by 2017), does not mean that other advertising loses its value, unless you are the Yellow Pages. There’s something quite comforting about idling underneath a read more >>>