Home » General World News » This apparel startup fixed the worst part of shopping for clothes in stores — and it could defy retail’s curse

This apparel startup fixed the worst part of shopping for clothes in stores — and it could defy retail’s curse





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Reformation, the “cool girl’s” clothing company with stores in New York and Los Angeles, is expanding into brick-and-mortar at a time when retail brands are closing stores across America.

And the startup is crushing it. Reformation closed out 2017 with an estimated revenue just over $100 million — a fraction of what legacy brand J.Crew pulls in a year, but a feat for a lesser-known upstart. It also raised $25 million in a Series B funding round led by Stripes Group, and grew an A-list cult following that includes Rihanna, Taylor Swift, and model read more >>>

Source:: BusinessInsider.Com

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