This year’s Cyber Monday was a huge reckoning for retailers
|11/28/2017||Posted by BusinessMediaguide.Com under General World News||
- Record-setting Cyber Monday sales propelled mobile to its first $2 billion day, according to Adobe Analytics.
- Mobile is now the “de facto” platform for shoppers.
- Retailers who haven’t yet embraced mobile are about to be left behind.
Mobile is here, and it demands to be taken seriously.
The platform has grown steadily in importance throughout the years, but the speed of shopper’s taking to their phones this year to shop Thanksgiving weekend sales is unprecedented.
Cyber Monday was officially mobile’s first $2 billion day ever, raking in a substantial portion of the record-setting $6.59 billion spent online.
Smartphones were especially important, accounting for 37.6% read more >>>