Three Ways to Transform A Brand Through Social Media
|09/28/2016||Posted by BusinessMediaguide.Com under General World News||
Alec McNayr, Co-Founder and Head, McBeard
With so many distractions in the advertising business––trying to win awards, new business, and creative street cred––it’s sometimes easy to forget what’s at the heart of this endeavor: bringing people together. Try watching the latest Apple spot without feeling the urge to
call Facetime your family. You can’t, because that commercial wasn’t just a commercial––it was advertising elevated to a poignant emotional connection.
That feeling is why we marketers do what we do. But so much can get in the way and keep us from that purity of purpose. Technical complexity distracts us. Rapid, unpredictable shifts read more >>>