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Top Reasons Why Investors Would Switch Online Stock Brokers

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The top reason why investors would switch online stock brokers? Lower trade commissions, according to a recent NerdWallet/eTrade survey.

That is, except for millennials, who say that fees are their top reason why they would change to a different online brokerage.

NerdWallet teamed with eTrade as part of the online brokerage’s quarterly Streetwise survey to ask investors what factors are most likely to make them switch

Key findings

  • The reason most commonly cited by investors to switch brokers: lower trade commissions (34%), followed by lower account fees (22%) and better website usability (18%). Better customer service (12%) and investment offerings (7%) were read more >>>

    Source:: HuffingtonPost.Com