Univision sees a ‘tremendous opportunity’ in bringing big brands to the Hispanic market
|02/01/2018||Posted by BusinessMediaguide.Com under General World News||
- Last week Univision brought on digital veteran Lisa Valentino from Conde Nast to help ramp up ad sales.
- The former ESPN and Yahoo executive wants to help push more big advertisers to shift resources and marketing dollars toward targeting Hispanic consumers.
- Valentino is also urging Facebook and Google to support quality journalism, and wants the industry to tackle its various measurement challenges.
Over the past few years, the Spanish language broadcasting giant Univision has moved aggressively to expand both its digital, and its non-Spanish media footprint.
In 2016 alone the company acquired the humor brand The Onion and the remaining assets from Gawker read more >>>