(VIDEO) Four Reasons 4C’s Neuhauser Is Taking A $26m Investment
|09/23/2016||Posted by BusinessMediaguide.Com under General World News||
COLOGNE — Last year, 4C Insights of Chicago bought itself a leg up in the fusion of social and TV advertising, by acquiring TV monitoring outfit Teletrax from Civolution, to know what’s airing when and where.
Now the online ad targeting outfit is tooling up for further expansion, by taking a $26m series C investment from Kayne Partners along with previous investors.
Amongst 4C’s product suit, the company variously helps advertisers target TV audiences using social data and vice versa. So why does it need more money? Speaking with Beet.TV at DMEXCO this month, CEO Lance Neuhauser explains: