(VIDEO) Header Bidding Surfaces Value Of ‘Every Single Impression’: OpenX’s Van Ullen
|09/28/2016||Posted by BusinessMediaguide.Com under General World News||
WASHINGTON, D.C.-Quality and scale of audience are key to most political advertising campaigns, according to the VP of Business Development at OpenX. “The quality component is really key for buyers because we’re no longer in a world where we’re just trying to buy the audience across any type of content. Ad effectiveness on quality content is key,” Julie Van Ullen said during a panel discussion at the recent Beet.TV summit on politics and advertising.
“Our goal is really to get away what historically has been a guesswork model or demographic-based model around content to an impression-by-impression model across all screens read more >>>