Video Here, There and, Everywhere
|09/27/2016||Posted by BusinessMediaguide.Com under General World News||
John Peragine, SVP Head of Video, Rubicon Project
By now we know that consumers are cutting the cord, and consuming content from new digital video sources. Video is used by everyone, everywhere, on nearly every screen and is hugely stimulating to consumers. With the rise of advertising automation, programmatic trading and data-driven advertising, the way ads are bought and sold has been revolutionized. These new digital ad technologies, integrated with video creates a highly engaging medium for brands to connect with consumers.
So which screens are next? From the mainstay television screen, to the laptop or tablet device, to a consumer’s mobile read more >>>