We talked to The Dodo about its upcoming TV series with Animal Planet, which shows a way digital video companies can grow beyond Facebook
|03/17/2018||Posted by BusinessMediaguide.Com under General World News||
- Diversification of revenue is important for digital media companies, especially as Facebook appears to be a less reliable partner.
- Traditional TV shows have been considered a good opportunity for years, however, they can be hard to actually complete.
- We spoke to The Dodo’s leadership about their upcoming collaboration with Animal Planet, “Dodo Heroes,” with an eye toward what can get a show the green light.
- Though the process to get The Dodo’s show on the air started well before the current media chatter over Facebook, it shows how distributed media companies can create revenue streams that aren’t tied to Facebook traffic.
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