Wendy’s took a direct shot at McDonald’s beef in savage Super Bowl ad
|02/05/2018||Posted by BusinessMediaguide.Com under General World News||
- After taking shots at McDonald’s on social media for years, Wendy’s is launching a full-on assault against its competitor in the form of a national TV campaign, including the Super Bowl.
- The ads are replete with Wendy’s characteristic tongue-in-cheek sass, and borrow heavily from text-heavy videos on social media.
- It is part of the fast-food chain’s push to highlight that its beef patties are fresh, and not frozen like its competitors’ patties.
Wendy’s is taking its beef with McDonald’s to national TV — literally.
“The iceberg that sank the Titanic was frozen, too,” Wendy’s said in a Super Bowl commercial that took a read more >>>