What it’s like to use TikTok’s tool that helps marketers find the right influencers to hire, which is being quietly beta tested
|01/13/2020||Posted by BusinessMediaguide.Com under General World News||
- TikTok’s new influencer marketing tool, Creator Marketplace, is designed to help brands and influencers connect, boosting sponsored content on the fast-growing video app.
- In the past six months, the company has begun sharing more audience and performance data with creators and marketers to compete with analytics tools offered on other platforms like Instagram and YouTube.
- Creator Marketplace is in beta and currently only available to a few hundred users.
- Business Insider spoke to marketers with access to the platform to learn more about how it works.
TikTok is one of the most downloaded apps in the US — and has become a juggernaut read more >>>