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What the return of ‘Stranger Things’ tells us about Netflix’s evolving marketing strategy (NFLX)

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  • The return of “Stranger Things” marked the biggest four-day opening for any of Netflix’s originals.
  • The streaming service’s robust marketing strategy, which enlisted brands like Coca-Cola and Nike to promote the series, is partly to thank.
  • The campaign for “Stranger Things” demonstrates how Netflix is approaching marketing for its flagship series and movies, and teaming with like-minded brands to get its originals in front of more viewers.
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Netflix propelled “Stranger Things” to what it described as the biggest four-day opening in the platform’s history when the read more >>>

Source:: BusinessInsider.Com