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What you need to know in advertising today


For consumers seeking alternatives to linear TV, the options seem boundless.

Walmart, WarnerMedia, and Disney have all announced options coming to market — not to mention digital upstarts like Netflix, Hulu, or YouTube.

But armed with an arsenal of NBCUniversal content and the largest cable TV subscriber base in the US, Comcast isn’t looking to join the list of companies offering overt-the-top (OTT) services, or television delivered over the internet.

Click here to read more from an interview with Matt Strauss, the executive vice president of Xfinity Services.

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Source:: BusinessInsider.Com

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