What you need to know in advertising today
|11/08/2018||Posted by BusinessMediaguide.Com under General World News||
The pay-TV industry just reported its worst quarter to date, and a new revenue stream that had helped to soften declining subscribers is looking weak.
As disruptive companies like Netflix and YouTube have spurred a cord-cutting revolution, cable and satellite companies have fought back with burgeoning virtual multichannel video programming distributor, or vMVPD, packages that aim to retain customers by shifting from one viewing platform to the next. Since the first quarter of 2017, traditional-TV losses and the transition to digital bundles have seemed to move in tandem. The latter helped to offset the former.
But in the third quarter of 2018, read more >>>