Over the years, I’ve worked with nearly 100 clients spanning the nonprofit, government, and for-profit sectors. Though marketing goals varied, one thing always held true: story is critical to their success. In fact, brands today dedicate whole departments to the creation and distribution of story-based content. And since YouTube is currently the second largest search engine in the world, engaging 81% of U.S. Millennials (ages 18-34), today’s brands are quick to leverage video in their storytelling.
Nonprofits have been slower to adopt video, which is unfortunate, because video is particularly valuable for this sector. In fact, read more >>>
Source : HuffingtonPost.Com