General World News

What’s the key to a clear marketing strategy? Keep it simple

HousingWire’s newest Marketing Leaders award recognizes marketing executives like David King, CMO of A&D Mortgage who have been leading their teams to pivot marketing strategies to adapt to client needs in recent months.

“We recognized that explaining and marketing our unique value proposition had to be done more quickly and clearer than ever before,” King said. “Building brand equity became first and foremost…we really tried to define at the most granular level what our strengths, weaknesses, opportunities, and threats were in order to shape our direction forward.”

HousingWire reached out to King to discuss the key to a successful marketing details ⇒

BusinessMediaguide.Com portal received this content from this noted web source: HousingWire.Com