Why Vox may be able to revive The Ringer, even though its traffic has plummeted
|05/30/2017||Posted by BusinessMediaguide.Com under General World News||
There is one very good reason why The Ringer is ditching Medium for Vox Media. Traffic to the Bill Simmons-founded site has been anemic and slipping since it launched about a year ago.
According to comScore, the sports and pop culture-oriented site reached just 357,000 unique visitors in April. That’s down from roughly 1.2 million unique visitors in July of 2016 just after the site went live. In February, traffic had dipped to just 316,000 visitors.
The Ringer will soon begun publishing using Vox’s technology platform. And Vox will sell ads for The Ringer, with the two companies sharing the revenue, read more >>>