With Apple and Disney looming, Netflix is changing its strategy and letting creators peek into its walled garden (NFLX)
|04/22/2019||Posted by BusinessMediaguide.Com under General World News||
- Netflix says it will start sharing more viewership data with the producers behind its originals.
- It’s a pivot for the streaming-video company, which previously said TV ratings and viewership data created undue pressure on productions.
- The shift comes as Netflix faces more competition for content from Amazon, Apple, Disney, and others.
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Netflix is cozying up to TV and film creators now that it’s facing stiffer competition for their content.
The streaming-video leader is soon to be one giant among many deep-pocketed tech and media conglomerates —including Apple, Amazon, Disney, and WarnerMedia — that are peddling high-quality series read more >>>