YouTube is growing like a startup — these two charts show the 12-year-old site’s stunning surge (GOOGL, FB)
|07/21/2018||Posted by BusinessMediaguide.Com under General World News||
By the standards of the tech industry, 12-year-old YouTube is middle aged. But lately, it’s been growing like a newborn.
The value the streaming video site is delivering to marketers in terms of ad impressions and traffic to their sites is surging. That’s paying off in a big way for the Google-owned service; ad spending on YouTube is ballooning.
YouTube is benefitting from having one of the more popular mobile apps, said Andy Taylor, an associate director of research at Merkle, a digital advertising research firm.
“People are increasingly using YouTube as traffic shifts over to mobile devices,” he said.
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