YouTube is setting up an ‘Intelligence Desk’ to weed out dicey content before it raises bigger brand safety concerns
|01/19/2018||Posted by BusinessMediaguide.Com under General World News||
- YouTube is setting up an “Intelligence Desk” to weed out dicey content before it spirals out of control and brands get involved.
- The move is the latest in a series of efforts by the company to win back advertiser trust.
- Earlier this week, for instance, YouTube upped the requirements for channels to be eligible to carry ads.
YouTube is trying to get its act together in the wake of its brand safety crisis, setting up an “Intelligence Desk” to weed out dicey content before it spirals out of control raising alarm for marketers.
The desk is intended to be a multi-pronged “early detection” read more >>>