YouTube’s big changes to ads on children’s content is hitting creator revenue by as much as 50%, says a CEO who helps manage 4,300 channels (GOOG, GOOGL)
|01/15/2020||Posted by BusinessMediaguide.Com under General World News||
- YouTube creators are already beginning to feel the impact of the platform’s new rules governing children’s content, according to entertainment company Yoola, which helps YouTubers grow and develop their businesses.
- Yoola CEO Eyal Baumel told Business Insider that within the week that these rules had been implemented, creators under the company’s banner had taken a hit to their revenue of between 30 to 50 percent.
- He cautioned that only time would tell the full extent of the impact of the new rules.
- YouTube rolled out changes earlier in January, after after its parent company Google paid $170 million to read more >>>