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YouTube’s big changes to ads on children’s content is hitting creator revenue by as much as 50%, says a CEO who helps manage 4,300 channels (GOOG, GOOGL)

Yoola CEO Eyal Baumel

  • YouTube creators are already beginning to feel the impact of the platform’s new rules governing children’s content, according to entertainment company Yoola, which helps YouTubers grow and develop their businesses.
  • Yoola CEO Eyal Baumel told Business Insider that within the week that these rules had been implemented, creators under the company’s banner had taken a hit to their revenue of between 30 to 50 percent.
  • He cautioned that only time would tell the full extent of the impact of the new rules.
  • YouTube rolled out changes earlier in January, after after its parent company Google paid $170 million to read more >>>

    Source:: BusinessInsider.Com