YouTube’s scrapped plan to change how it pays creators focused on 3 main metrics: attract, engage, and retain (GOOG, GOOGL)
|04/16/2019||Posted by BusinessMediaguide.Com under General World News||
- In 2017, YouTube considered changing a major facet of its business model— paying creators based on viewer engagement, rather than the ad revenue they created, according to a Bloomberg earlier this month.
- Business Insider obtained unreleased YouTube support center drafts that provide more detail about the proposed payments model from 2017, showing that changes would have involved more than just engagement metrics.
- According to the documents, YouTube was planning to introduce three new pillars to its payments model for creators: “attract, engage, and retain.”
- A YouTube spokesperson told Business Insider that its “leadership decided not to move forward with this particular read more >>>