Romanian car manufacturer Dacia, which does not do business in the United States, has reimagined the owner’s manual by commissioning a group of artists to recreate the rather technical booklet as a work of art, prose, and poetry.
Yes, poetry. About such topics as seat belt usage and tire changes. The illustrations are pretty cool too — in a avant-garde-y, Eastern-European-y kind of way.
We can just hear former “Top Gear” host Jeremy Clarkson exclaiming “Great!” in mock admiration.
According to a company spokesperson:
Dacia is the traditional sponsor of Gaudeamus, the biggest book fair in Romania. To mark the 10th anniversary of the read more >>>
Source : BusinessInsider.Com