General World News

A car company you've never heard of is reinventing a book you've never read

Dacia_03

Romanian car manufacturer Dacia, which does not do business in the United States, has reimagined the owner’s manual by commissioning a group of artists to recreate the rather technical booklet as a work of art, prose, and poetry.

Yes, poetry. About such topics as seat belt usage and tire changes. The illustrations are pretty cool too — in a avant-garde-y, Eastern-European-y kind of way.

We can just hear former “Top Gear” host Jeremy Clarkson exclaiming “Great!” in mock admiration.

According to a company spokesperson:

Dacia is the traditional sponsor of Gaudeamus, the biggest book fair in Romania. To mark the 10th anniversary of the read more >>>

Source : BusinessInsider.Com