Artificial intelligence (AI) is a buzzword in virtually every industry right now. And, in the mortgage industry, AI will play an instrumental role in helping loan officers to be more efficient, according to Nima Ghamsari, Blend‘s co-founder and CEO.

“Some of these borrowers have hundreds of products that they can choose from. How is an LO supposed to keep that in their head? It’s too much context and this will be a supercharger for them,” Ghamsari said in an interview with HousingWire. 

The most difficult part, however, is building the technology. To be effective, details ⇒

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