California-based mortgage lender CMG Financial will partner with fintech Sagent for seven years as it brings its servicing business in-house.

CMG Financial is “doubling down on controlling lifetime customer experience,” and the seven-year deal with Sagent is in line with the lender’s effort to prioritize its “homeowner-first strategy,” the companies said in a joint news release.

“CMG’s financial wellness approach wins over each customer with a seamless combination of experienced human advisors and easy-to-use digital tools,” said Paul Akinmade, CMG’s financial chief marketing and strategy officer.

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