HousingWire: Congratulations on your new role at The Money Store. Can you share with us some of the key initiatives or strategies you’ve implemented in your first three months as CMO?
Coleen Bogle: I’m thrilled to be part of The Money Store team. In my first three months as CMO, my primary focus has been on aligning our marketing efforts with our growth objectives. One of our key initiatives has been to revitalize The Money Store brand, giving it a fresh, modern appeal. To support this, we’ve assembled a team of experienced marketers structured like an in-house agency, enhancing our internal capabilities. We’ve also implemented project management
The HousingWire award spotlight series highlights the individuals and organizations that have been recognized through our Editors’ Choice Awards. Nominations for HousingWire’s 2024 Marketing Leaders Leaders award are open now through April 30th, 2024. Click here to nominate someone.
In the midst of a higher-for-longer mortgage rate environment that is reshaping the landscape of the mortgage industry, the role of a chief marketing officer (CMO) becomes increasingly pivotal as mortgage companies navigate market fluctuations and changing consumer behaviors. Savvy marketing leaders like Coleen Bogle, CMO at New Jersey-based mortgage lender The Money Store have details ⇒
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