Standardized test scores, grade point averages, and teacher recommendations are well-known components of college applications. But schools use other less-discussed factors in admissions decisions as well: where and to whom you were born.

Students’ demographic information is used for “predictive analytics,” a little-known x-factor that colleges often use for enrollment management.

The process pulls a multitude of data points into a model that predicts the probability a particular student will apply to a school, choose to attend after they’ve been accepted, or perform well once enrolled.

“That’s one of the biggest concerns — that students might not be aware of the many read more >>>

Source:: BusinessInsider.Com