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Colleges and universities are tracking potential applicants when they visit their websites, including how much time they spend on financial aid pages


  • Colleges are increasingly turning to tracking software to learn more about potential applicants, according to a new report in The Washington Post.
  • At least 44 public and private US colleges reportedly work with consulting firms to help track this data.
  • Schools can build profiles on applicants that predict how likely they are to need financial aid, using data like how long they spend on the school’s financial aid page, according to the Post.
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At least 44 US colleges and universities have hired private consulting firms to help them track applicants who visit their websites, Douglas read more >>>

Source:: BusinessInsider.Com