Just as companies pay for consumer data to make informed decisions, it turns out, colleges and universities do the same, according to a report by non-partisan think tank New America.

The report, called “The Promise and Peril of Predictive Analytics in Higher Education,” detailed the ways in which colleges pay for student data. For less than 50 cents a name, colleges glean student data from third-party groups.

The College Board, which administers the SAT, the ACT, and the National Research Center for College and University Admissions (NRCCUA) all collect student information that schools pay for. All three are non-profits.

The students’ demographic read more >>>

Source:: BusinessInsider.Com