It happens to us all, it’s just a matter of when will it happen?
When a crisis is identified, it may be tempting to wait until all the facts are available before proceeding. Anyone impacted will want answers as soon as possible. It’s best practice that your brand provides answers before others start to chime in on social media without the facts. Deal with positive and negative criticism in real time, so others are not led down the wrong path – always be truthful. Don’t hide!
Consider these ten steps before a crisis occurs:
1. Identify a social media read more >>>
Source : HuffingtonPost.Com