As technology-savvy, data-driven marketers, our job is to get the right message in front of the right audience at the right time to drive the desired consumer behavior — more efficiently and effectively than traditional approaches.

This isn’t easy – and it’s not for the faint of heart.

Data-driven marketing requires a new mindset, organizational commitment and new tools and techniques.

As the label says, it requires data. Big Data.

Big Data, the broad term for accumulating, storing, and manipulating data sets so large/complex that traditional methods are inadequate, accelerated its maturation through 2015.

As the amount of data read more >>>

Source : HuffingtonPost.Com