eLEND, legally known as American Financial Resources (AFR), announced on Monday the appointment of Bobbi MacPherson as the company’s new chief risk officer.

In her new role, MacPherson will lead risk, underwriting, post-closing, process improvement and product development, with a focus on developing and refining risk frameworks and enabling process improvements.

“Bobbi’s immense impact on eLEND has been evident since the day she joined,” said Michael Brenning, eLend’s chief operating officer. “Her ability to unify teams, streamline processes, and bring clarity to complex challenges is remarkable. We are confident that, under her guidance, this new risk division will be details ⇒

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