Finance of America Companies (FOA) announced on Monday that its reverse mortgage brands — Finance of America Reverse (FAR) and American Advisors Group (AAG) — will be consolidated under the singular Finance of America brand going forward.

Scheduled to take place starting in the third quarter of 2024, the change remains subject to certain regulatory considerations. It is seen as a “milestone” for the unified company, which effectively became the leading presence in the reverse mortgage industry virtually overnight following the 2023 acquisition of AAG.

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