Chicago-based Guaranteed Rate, one of the country’s largest mortgage lenders, has rebranded to Rate. The company made the announcement Monday on social media.

“Today, we’re rebranding as Rate,” the company posted on LinkedIn. “Just like our streamlined name, we’re committed to making the mortgage process smoother, faster and smarter, using AI to empower both customers and loan officers alike. It’s more than a new name. It’s a new era.”

According to data from Scotsman Guide, Guaranteed Rate was the ninth-largest U.S. mortgage lender last year. It originated more than 59,000 loans for a total volume of $21.7 billion. details ⇒

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