Brands that buy TV ad slots at the Super Bowl are taking a huge gamble.

Splashing out $5 million on one 30-second slot cuts a significant chunk out of most marketing budgets. And that’s before a marketer pays for creating the ad, the potential swathe of celebrity actors, and the rest of the promotion surrounding the campaign. According to CNBC, the total cost of a Super Bowl TV ad campaign, including production, can be more than $30 million.

Each brand is shouting, trying to be heard over the cacophony of the herd: whether that’s by dressing a pack of daschunds read more >>>

Source : BusinessInsider.Com