General World News

How new FCC rules closing the ‘lead gen loophole’ could impact mortgage professionals

The Federal Communications Commission (FCC) last week released a new order amending its “express consent” rules for the Telephone Consumer Protection Act (TCPA), which closes the “lead generator loophole” used by mortgage professionals to connect with potential business leads.

The loophole allowed those gathering leads to sell to many entities at once, who would then often reach out to that consumer to get their business. The closing of that loophole could have a big impact on the lead generation practices of mortgage professionals, and to get a better idea of the potential impact HousingWire spoke with details ⇒

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