The art of telling stories may have started with bedtime tales told to little ones, but has evolved over decades to find a place in corporations and businesses. Increasingly adopted by successful executives and industry leaders, the art of storytelling is nowadays even being taught to the broader corporate world, to help them win more clients and close more deals. It has also proven its worth for marketing executives and advertising moguls, who need to create stories in various shapes and forms very frequently to further their cause.

The power of stories is not surprising, once you understand read more >>>

Source : HuffingtonPost.Com