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LenderPulse Q3 2023 survey: Mortgage pros look to cut marketing spend

As the mortgage industry continues to reduce capacity amid shrinking volumes, mortgage professionals are reluctant to spend on tech, services or solutions.

According to HousingWire‘s Q3 2023 LenderPulse survey, industry workers said they would cut down on marketing spend and tools, as well as reduce additional headcount, if they had to further contain costs.

About 57% of 166 respondents in the LenderPulse survey do not plan to invest in tech, services or solutions. 

The rest of the surveyed professionals were evaluating or planning to purchase lead generation services, loan originations systems including Encompass and Arive, customer relationship management details ⇒

BusinessMediaguide.Com portal received this content from this noted web source: HousingWire.Com