In May, Longbridge Financial debuted Platinum Preserve, a new proprietary reverse mortgage product that aims to help borrowers preserve home equity for their heirs.

RMD spoke to Longbridge co-founder Melissa Macerato about the product’s origins, how industry pros have received it thus far, and how it differs from other Platinum line products.

The interview with Macerato, the chief revenue and marketing officer at Longbridge, has been edited for length and clarity.

Chris Clow: Tell me a bit about the development of this product. How was the initial idea conceived, and how details ⇒

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