Rates are high, housing inventory is down, and competition for new originations is fierce. Leaders across mortgage and banking are turning to their marketing partners with some variation of the same ask: “We need to improve the effectiveness and profitability of our campaigns, increase originations, and oh, by the way, budgets have been slashed — so any ideas better be cost-effective.” Easy, right?

Sure, multi-million-dollar ad campaigns and exciting new lead sources would be great, but often lenders can find opportunities more efficiently by referring to the data and resources they already have. Many details ⇒

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