“Dominate The One’s” was born out my appreciation for a tactic that was taught to me some 32 years ago and my frustration with how we in sales try to overcomplicate the simplest tasks in business.

The year was 1990. And in my sixth-grade English class, I learned one of the most important business lessons I still follow and teach. This is where I was introduced to K.I.S.S. 

No, not the band. K.I.S.S. as in, “Keep It Simple, Stupid.” 

I have followed the K.I.S.S rule since the sixth grade. It helped me learn to write. It assisted me in becoming successful in sales. details ⇒

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