A lawsuit over allegedly deceptive and misleading advertising practices between two of the reverse mortgage industry’s leading players saw a new development this week. Mutual of Omaha Mortgage amended its counterclaim that alleges deceptive advertising practices against Longbridge Financial.

In a suit originally brought by Longbridge in September 2024, Mutual of Omaha responded in January by filing a counterclaim that alleges “tortious interference,” as well as violations of California’s Unfair Competition Law (UCL). But last month, in a joint filing with Longbridge, the company requested that the presiding judge allow the details ⇒

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