Even after long periods in Beijing, Manya Koetse still felt like an outsider. At parties and over hotpot, her Chinese friends discussed memes and other social media trends, but Koetse didn’t know what they were talking about.

“I just felt really left out,” the Dutch national told VOA, adding that she was missing a key way to relate to her friends and understand China more broadly.

That isolated feeling led Koetse in 2013 to start a news site, What’s on Weibo, named after one of China’s largest social media platforms.

Through it, she could track what was trending on Chinese social media and, details ⇒

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