Negative depictions of Americans ages 50 and older have lessened over a five-year period, with negative sentiment in online media and marketing images dropping from 28% in 2018 to 10% in 2023, according to research published this week by senior advocacy organization AARP.

“The 50-plus population is pictured as more active and independent, less fearful, and more likely to use technology, reflecting a growing recognition of older adults’ active lifestyles and valuable engagement in society,” the organization said in an announcement of the findings. “At the same time, challenges remain.”

One of these challenges details ⇒

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