General World News

Opinion: How marketing automation saved on LO’s business

People who invest in technology often ask the question: is this a “nice to have,” or a “need to have?” Few have the resources to invest in technologies they don’t need. Often, this analysis comes down to the worst case scenario. “What’s the worst that can happen if we don’t invest in this technology?”

When mortgage lenders are talking about compliance in loan origination or mortgage servicing, the worst case can be pretty bad, so we often see companies investing heavily in the best tools. But when it comes to marketing a real estate or mortgage lending details ⇒

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