General World News

Opinion: Why we should implement a mortgage marketplace model

When will the mortgage industry know it has reached the tipping point where innovation is no longer a competitive advantage but an existential need?

Maybe when it consistently fails to attract viable, aspirational customers (in part because it is cycling through last year’s leads and legacy customers instead of innovating new pathways to reach underserved, high-propensity homebuyer communities).

Maybe when its standard products no longer serve a broad contingent of qualifiable customers (in part due to a credit model yearning for the diversification needed to illuminate currently invisible homebuyer candidates).

Maybe when the escalating cost of doing business is a details ⇒

BusinessMediaguide.Com portal received this content from this noted web source: HousingWire.Com