Concert trade publication Pollstar says the live events industry’s revenue is off more than $30 billion in 2020 because of the coronavirus pandemic.
Pollstar released its year-end report Friday, explaining that the live events industry should have hit a record-setting $12.2 billion this year but instead incurred $9.7 billion in losses. The company added that the projected $30 billion figure in losses includes “unreported events, ancillary revenues, including sponsorships, ticketing, concessions, merch, transportation, restaurants, hotels and other economic activity tied to the live events.” Those losses accounted for more than $8 billion.
In March, hundreds of artists announced their current or upcoming details ⇒
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