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Rocket Companies’ plan to transcend mortgage

Rocket Companies CEO Jay Farner

Rocket Companies is not content with merely being America’s largest lender. Its ambitions are far outsized, even for a firm with a reputation for taking moonshots.

In its quarterly earnings call on Thursday, CEO Jay Farner and CFO Julie Booth described a sophisticated company that has developed a product solution for every piece of the home-buying and home-selling ecosystem. Mortgage, title, appraisal, servicing, iBuying, real estate brokerage, green energy — the gamut.

In their idealized vision, a consumer would first find the perfect details ⇒

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