As uncharted and bizarre as an app with dancing teenagers seems, TikTok has staked its claim on the home screen of millions. An app where trends live and die within a mere 24 hours is also teaching a younger generation how to change their oil, effectively bake a cake, and now, buy a home.
While home-buying has been historically seen as difficult, the process is getting a rebrand as loan officers, real estate agents and industry experts answer the questions that Gen Z (and any generation that won’t willingly admit to using the app) have on TikTok’s platform.
That’s why we’ve details ⇒
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