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Scott Betley to speak at engage.marketing June 17

As uncharted and bizarre as an app with dancing teenagers seems, TikTok has staked its claim on the home screen of millions. An app where trends live and die within a mere 24 hours is also teaching a younger generation how to change their oil, effectively bake a cake, and now, buy a home.

While home-buying has been historically seen as difficult, the process is getting a rebrand as loan officers, real estate agents and industry experts answer the questions that Gen Z (and any generation that won’t willingly admit to using the app) have on TikTok’s platform.

That’s why we’ve details ⇒

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